fallback
How an Accessibility Audit can help your business website
Home » How an Accessibility Audit can help your business website

How an Accessibility Audit can help your business website

A kestrel with outstretched wings is soaring in the air with a blue sky and the sun shining through some clouds

In todays age it is crucial to prioritize accessibility.

One important step, in this process is to conduct an accessibility audit for your business website.

This audit helps ensure that your website is inclusive and accessible to people with all abilities.

By evaluating aspects like navigation, content structure, multimedia elements, forms and interactive components using automated tools, manual testing methods and assistive technologies accessibility auditors can identify any barriers or issues that may hinder access for users with disabilities.

These barriers could include things like missing text for images inadequate keyboard navigation support, low color contrast ratios, inaccessible forms or non compliant multimedia content.

The goal of an accessibility audit is to make sure that your website complies with recognized accessibility standards and guidelines such as the Web Content Accessibility Guidelines (WCAG) developed by the World Wide Web Consortium (W3C).

WCAG 2.2 provides a framework with principles, guidelines and success criteria for creating web content that's accessible, to everyone.

By conducting audits to ensure accessibility you can evaluate whether your website meets the requirements of WCAG and prioritize efforts to fix any issues aiming for compliance, with accessibility standards and regulations.

Improving User Experience and Engagement

Designing websites with accessibility in mind directly correlates with enhancing user experience (UX) and increasing user engagement.

By addressing any identified barriers to accessibility through audits you can enhance the usability, functionality and overall experience of your business website.

Implementing features such as navigation structures, descriptive headings, keyboard accessibility and improvements in color contrast contribute to an intuitive and user friendly interface.

This fosters interactions with your brand.

Encourages users to explore your website further.

Expanding Audience Reach and Market Potential

An accessible website allows your business to reach an audience and tap into market segments.

By ensuring accessibility for individuals with disabilities you remove entry barriers.

Create an online environment that welcomes users of all abilities.

This expanded reach not boosts brand visibility but also opens up opportunities for increased customer acquisition, retention and loyalty.

Inclusivity serves as a distinguishing factor that sets your business apart by promoting diversity and accessibility.

Mitigating Legal Risks and Liabilities

Conducting accessibility audits helps mitigate risks associated with non compliance, to regulations governing web accessibility standards.

Many countries have implemented accessibility laws that require businesses to offer content and services that're accessible, to individuals with disabilities.

Failure to comply with these regulations can lead to actions, fines and damage to your brands reputation.

By taking measures such as conducting accessibility audits and addressing any identified issues you showcase a dedication to accessibility while also reducing the chances of facing disputes or penalties.

Enhancing Search Engine Visibility and Rankings

The principles of accessible web design align with practices in search engine optimization (SEO) which can contribute to improved search engine visibility and rankings.

Search engines like Google prioritize websites that provide content and seamless user experiences including loading times, mobile responsiveness and accessible design features.

By tackling any accessibility concerns identified during audits you enhance the crawlability, indexability and relevance of your website.

This ultimately leads to higher search engine rankings and increased traffic.

Building Trustworthy Brand Image and Reputation

Having a website reflects positively on your brand by fostering trustworthiness, credibility and goodwill among customers and stakeholders.

When you prioritize accessibility you demonstrate a commitment to inclusivity and social responsibility—qualities that resonate positively with consumers who value diversity and equal access, to information.

Incorporating design elements that're easy to use and providing accessibility information and initiatives can elevate your brands reputation and set it apart in the market.

This in turn helps build relationships, with customers who become advocates for your business.

Conclusion

Conducting accessibility audits plays a role in ensuring that your business website is inclusive, user friendly and compliant with accessibility standards and regulations.

These audits identify any barriers to accessibility ensure compliance with standards improve user experience and engagement expand your audience reach mitigate risks enhance search engine visibility and foster trust and credibility for your brand.

By embracing accessibility as a value in your web development efforts you empower users of all abilities to access and engage with your online content.

Image Caption; A kestrel gracefully soars through the sky against a backdrop of sky with sunlight filtering through clouds.

Lets discuss how an accessibility audit can benefit you.

Clive Loseby

Access by Design / Access, by Audit

Beautiful Web Design that Complies with WCAG 2.2 Accessibility Standards

Outstanding Disabled Accessibility Testing included in every Website Accessibility Audit