Web Page Accessibility: Make Your Website Inclusive For Everyone

What Is Web Page Accessibility?

Web page accessibility means that websites, apps, and digital tools are usable by everyone, including people with disabilities. This includes people who are blind or visually impaired, deaf or hard of hearing, have limited mobility or dexterity, cognitive impairments, or neurodiverse conditions.

It is about ensuring that no one is excluded from accessing your services or information online. For example, someone using a screen reader should be able to navigate your entire site without confusion or missing content. Someone with arthritis should be able to fill out a form without struggling with small clickable areas.

It is also about dignity. Everyone deserves the same access to inclusive design and accessible online content, without needing to ask for help or workaround solutions.

Why It Matters

One in five people in the UK has a disability. That figure is higher for older adults, and it will continue to rise. Making your digital content accessible ensures that your organisation is inclusive, responsible, and legally compliant.

Accessibility improves the user experience for everyone. Faster-loading pages, better mobile responsiveness, clearer layouts, and consistent structure are all features that benefit all users, not just those with a disability.

An accessible user experience helps convert more visitors. It reduces frustration, lowers bounce rates, and increases the time users spend on your site. It also reduces the need for customer support by making services easier to use.

Investing in inclusive design is an investment in long-term growth. It opens your organisation to a wider audience, including older users, those with temporary impairments, and people using different devices or assistive technologies.

Common Barriers

Images without alt text
Low colour contrast
Navigation that requires a mouse
Unclear link text
Videos without captions or transcripts
Complex language or confusing layouts

These are just a few examples. Each can make your content difficult or impossible to access.

Imagine trying to book a ticket when you cannot hear the video instructions or fill in a form that disappears if you do not use a mouse. These are everyday barriers that many people face.

Something as simple as a poorly labelled button can mean the difference between someone applying for a job or leaving your site in frustration.

Legislation You Need To Know

In the UK, the Equality Act 2010 requires all businesses and service providers to make reasonable adjustments for disabled people. This includes websites.

In the EU, the EAA comes into force from 28 June 2025 and will require web accessibility compliance with WCAG 2.2. In the US, the ADA applies similar requirements.

Web page accessibility is no longer just a best practice. It is a legal obligation that applies across sectors and borders. Organisations that fail to meet these obligations could face complaints, investigations, and fines.

Real Testing By Disabled People

A website accessibility tester brings a unique perspective to our audit process, helping to ensure thorough coverage and usability for everyone.

Automated tools miss so much — but a skilled website accessibility tester can surface issues you never imagined.

We work with disabled people directly because their insights are vital. Whether someone uses a screen reader, switches, voice commands, or adapted keyboards, they experience the web in ways that most developers never consider.

Testing with real users helps uncover hidden barriers, makes sites more usable for all, and ultimately strengthens your brand reputation for being inclusive.

This type of feedback cannot be replicated by automated scans or overlays. It takes lived experience to recognise how design choices affect usability and access.

What You Can Do Right Now

Here are a few simple actions you can take today:

Check your colour contrast
Add meaningful alt text to images
Make sure forms have labels
Use clear headings and a logical structure
Write in plain English

These are small steps, but they make a big difference. Even fixing one issue could mean someone is finally able to apply for a job, submit a complaint, or make a purchase.

Taking these steps helps web page accessibility and is part of inclusive design that supports a broader range of users.

What Not To Do

Overlay tools like UserWay, AccessiBe, or Recite Me often interfere with assistive tech
Relying on automated testing alone misses most real-world issues
Copying someone else’s accessibility statement without checking your own site

These approaches do not result in web accessibility compliance. They can put your organisation at legal risk and exclude users. Accessibility must be built in properly, not added as a quick fix.

Accessibility Statements

A valid accessibility statement shows that you are aware of any issues, are taking steps to fix them, and welcome feedback from users.

From 28 June 2025, all organisations trading within the EU must have a valid accessibility statement. Without one, your business is immediately exposed.

A proper statement might say: "We are aware that our booking system is not yet fully accessible and are working to improve it by September 2025. In the meantime, please contact us for assistance."

We create compliant statements tailored to your site. We will also be publishing a detailed blog on this topic soon.

PDF Accessibility

Many PDFs are not accessible. They lack proper structure, alt text, or reading order. This makes them unreadable for people using screen readers.

We offer professional PDF remediation services. Whether it is a brochure, report, or application form, we can ensure it meets accessibility standards.

PDFs are often forgotten in inclusive design. Yet they are frequently used for essential tasks like applications, invoices, and reports. If they are not accessible, you are shutting people out of vital services.

Get Expert Help

Web page accessibility is complex, but you do not have to do it alone. We have been working in this field for nearly 20 years. Our audits are trusted by global brands, public services, and forward-thinking agencies.

We help you understand the issues, take action, and prove your commitment to inclusive design and accessible user experience.

Our audits are led by a professional team, including at least one website accessibility tester with lived experience.

Book your free consultation and let us help you build a more accessible future.