A simple analogy
Imagine your entire business is represented by this building.
Caption: A photo of an old building in a London High Street. It has steps in front of it. The street itself is on a gradient and the pavement is sloping down from left to right. The steps themselves are old and uneven.
There are steps to get into your business, but you are not aware that the steps are there.
If your customer is in a wheelchair, they are unable to come in.
They will go away and spend their money elsewhere.
What could you offer?
However, if you are aware that the steps are there but you are not able to replace them, for whatever reason, there are still things that you can do, to allow your customer in wheelchairs to spend money with you.
- You could have a portable ramp on hand
- You could have a sign next to an easy-to-reach bell, for assistance
- You could perhaps have another, wheelchair-accessible, entrance at the rear of your building.
None of these things alters the fact that the steps are still there but at least you are able to provide an alternative to allow disabled customers to spend money with you.
Our audits provide an alternative
This is what we do with our accessibility audits.
If we find something that prevents disabled people from being able to access your website, we provide you with a "ramp", an immediate alternative, as fixing the problems may take a long time.
Nobody expects a website to be perfect.
All we want to do is help you understand how to make your website become more accessible.
Would you like to find out more about this?
To see my TEDxTalk follow this link: https://youtu.be/i_Tjr6Mli4s